Luke Thornhill
Pepsi.png

Pepsi Emojis

 

Agency: Field Day
Client: Pepsi Max
Brief: To create a range of emojis in the same style as those already created for Pepsi regular (but using the Pepsi Max colours) that would be used on special Pepsi Max cans during their music festival campaign during the summer 2016.
Outcome: Working with the creative team and taking on board the style of emojis Pepsi already has created, I designed a range of festival themed emojis that represented the types of customers that drink Pepsi Max and go to festivals whilst also making sure the emojis would work well on a Pepsi Max can. 

 Initial sketches

Initial sketches

 Final designs

Final designs